Video is a Gold Mine for SEO. it helps with building back-links to your site, boosting likes and shares, driving traffic to your site (which can increase your search engine ranking), click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.
Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
Video is Easily Accessible. There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
Video Is More Sharable & Clickable. Studies show that people are more likely to share videos than text pages. Additionally, people are also more inclined to click on a video thumbnail than on something with no visual or multimedia element.
Video is Effective. Videos can boost information retention. If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later.
Email subject lines that include the word “video” see a 19% increase in open rates, and a 65% boost in click-throughs.
Just as you would make a great headline for your blog post, so you should create attractive video titles for YouTube Marketing. There are two fundamental reasons for creating a great title. First, a great video title will grab the attention of prospects and viewers. Consumers will access your YouTube marketing videos if they have relevant and attractive titles.
When it comes to online content marketing, there is no substitute for great video content. You have to think of content that your viewers and prospects would like to see; videos that will inspire them to share via social media channels. Think about what they will learn and consider whether or not the YouTube videos will educate or inform them.
As you create and edit your YouTube videos, you should take advantage of editing features such as embedding URL. The simplest way of doing this is adding a text box which displays your website URL and contacts on your online marketing videos. Embedding such details increases your exposure and web traffic to your personal or business website.
I would also like to encourage you to create branded videos for YouTube Marketing. The best way of branding is displaying company or business logo prominently on the side of the screen. You can display it continuously or strategically during certain times as the video plays. If you also have a tagline then you can display with your logo preferably in the upper-right or left corner of the video.