Along with Google (YouTube included) and Facebook, the micro-blogging platform Twitter, which we can call the “Big Three” of online social media marketing. Twitter is an effective, yet overwhelming way to reach your market. It is an online tool to generate audience and raise awareness about your firm and your products. the challenge is delivering a message in 140 characters and staying on top of the constant stream of posts.
It has been growing faster than any other social network and is expected to grow at a faster rate in the near future. As a marketing platform, Twitter offers many benefits to businesses.
Looking at the profile of an important influencer or potential customer and noticing questions asked that your brand could have answered had you seen the Tweets is not fun. (If it sounds like I’m speaking from personal experience here, I am.)
Twitter moves so fast that just one refresh of your timeline can cause important Tweets to get lost. This is what makes lists one of the best features Twitter has to offer. Twitter lists help you group together similar people or topics, so you can see everything in one place.
Your existing or potential customers can follow your business updates from your Twitter account in real time. This gives you a unique opportunity to adjust or tweak all your business activities instantly according to your customers’ reactions.
Regardless of how hard you try, if you can’t make your business values and goals clear to people, all your marketing efforts become worthless. Twitter can help you in this matter by giving you many opportunities to tell people clearly about your business values and goals.
By using Twitter, you can catch your customers’ attention with special offers or the announcements of online or offline events like contests. When you arrange special offers or events, you can direct people to your local store or website to get more info, sign up, leave comments etc.
Obviously, Twitter is a marketing platform where the main activity is sharing information. When you do a search related to your business or industry, Twitter will give you dozens of links to websites or blogs.
As mentioned before, Twitter offers beneficial opportunities both globally and locally. If you have a local business or a local branch, you can include this location to your tweets to make it known by your followers.