SEO Support

Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).

What is Search engine optimization?

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).

The Results are Low Cost (In Comparison to Adwords and PPC)

Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

Definite Increase in Traffic

With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.

How to Implement SEO Basics for your Website?

Keyword Research

Keywords are words or phrases typed into a search box, the search engine will then deliver the most relevant results for queries based on the content available on the internet.

Content Optimization

Content optimization is the process of enhancing the quality and relevancy of your website’s content to be indexed.

Content Strategy

Content strategies have three parts: planning, creating and managing.

Link Building Strategy

Links are an important piece of SEO. Search engines crawl all the pages on the internet, and they find links pointing to other pages.

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Title tags

The title tag tells search engines what the page is about and that the page on your website is relevant for that keyword or keyword phrase.

Meta descriptions

Meta descriptions, while not as important in search engine rankings, are extremely important in getting users to click through from the search engine results page (SERP) to your website.

Content with targeted keyword phrases

Your content is the meat and potatoes of your website. With all of the Google Panda updates, it is extremely important that your content is unique and relevant.

Header tags and keyword phrases

A header tag, also known as an H1 tag, is much like the subject line of your web page. You should only use your keyword phrase once in the H1 tag.

About This Service

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Feel free to talk to us

Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).

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