LinkedIn is the largest professional networking site available today. LinkedIn provides a way to connect with other professionals and helps you stay in contact with millions of users. It is strictly used for exchanging knowledge, ideas, and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as find jobs in their field.
LinkedIn is a professional way to promote your brand online and It is usually one of the first websites to show up in search engine results and is therefore a great tool to establish your online presence and connect with professionals.
“For years, LinkedIn ads lagged far behind the effectiveness of many other advertising networks, primarily Facebook. However in the last year things have changed. LinkedIn has finally rolled out retargeting, conversion tracking, sponsored InMail, and many more features. The platform is now much more robust, and gives advertisers a much greater range of options. For any company in the B2B space, allocating some budget to LinkedIn ads should now be considered a must.” – Josh Turner, Founder of LinkedSelling
Social media marketing has taken the world by storm over the last several years. With millions of users, social networks like Facebook, Instagram, and others have also become a major platform for innovative marketing.One social network that doesn’t get the attention it deserves, that has a lot of potential for the right businesses to pull in leads and sales, is LinkedIn, specifically through the use of LinkedIn ads.
The whole world is on the internet! This is not to belittle the importance that traditional advertising once had, but let’s solve this duel with the question: Where do you first look up a product or service that interests you? On the internet, or rather on Google or Facebook? Exactly.
Your product or service is something that is very specific and doesn’t sell every day, the price isn’t small and it can’t be found in the nearest supermarket.
Following on from this, the campaigns on this social network will also help you ‘catch’ the right people because they offer very detailed options for targeting your audience.
LinkedIn has a minimum daily budget that you have to spend on your ads, but the budget is $ 2, which really isn’t a headache.