One of the many reasons why businesses have begun to use Facebook as a method of promoting their brand, is the fact that it has so many useful advertising features. Facebook advertisements give businesses a fantastic opportunity to develop and deliver customizable and budget-friendly promotional campaigns targeted specifically for a certain demographic.
Unlike traditional Google AdWords options, you can actually target your Facebook advertisements according to the demographics and interests of your users – rather than simply targeting according to what they’re searching for.
The minimum spend for Facebook advertising is somewhere around $1 a day. Even if your budget is actually this small (which isn’t the case for most businesses), you can still reach thousands of people so long as you keep your targeting criteria as specific as possible. On the other hand, if you had that amount of cash to spend in Google AdWords, you’d be lucky to end up with one click a day. With multiple bid opportunities available, you can choose whatever structure is most appropriate to your campaign objectives.
Today, countless businesses have begun to develop Facebook fan pages that their users can join. These pages give companies the opportunity to interact directly with customers so as to build brand image and loyalty. At the same time, the Facebook platform offers users heightened opportunities for audience engagement. Facebook users can visit the website not only for the purpose of consuming information, but also to create more information in the form of comments and testimonials, resulting in a higher retention rate.
One thing that is relevant across all campaigns inside an account are your audiences. Here are some specific tips that you need to make sure you have these right.
There are four specific things that we want to emphasize when creating your campaign.
We recommend including a test ad-set with approximately 10% of the budget to tap into audiences that potentially will be interested in your product
We strongly recommend that for each campaign you have at least two images and several ad copy variations to let Facebook optimize and show the best performing one.